Recognition & Success - two halves of the same sweet fruit?  Many think so, when you think of a successful merchant, does Sam Walton come to mind first?  Aside from his massive success by founding Wal-Mart and Sam's Club stores would you know the name of a variety store owner from the sleepy little town of Bentonville, Arkansas? His vision of regional distribution and high volume power buying revolutionized retail selling; in less than one lifetime he surpassed the established giants of retail to become the largest retail powerhouse in the world.

If you were asked to name an automobile company founder, does Henry Ford's name come to mind at the top of your mental list?  Mr. Ford didn't invent the automobile, but he did streamline its' production through the implementation of the automotive assembly line, allowing such efficiency that he could economically manufacture a car so that almost every family could afford to own one.  Over 40 million Ford Model-T's were sold during the production run, it was not until the 1970's that another model of a single car surpassed this accomplishment (the VW Beetle).

What do Sam Walton and Henry Ford have in common? Success in their chosen professions that came about not only because of their own personalities and skill sets, but also because both men were recognized as innovators in their professions, financial success and fame followed them throughout their lives.

How does their example relate to you and the legal profession? We have illustrated that recognition and innovation are important building blocks in the foundation of success; the public wants winners, they want their affairs handled by a known entity, an attorney or firm with which they are familiar through news articles, awards, professional recognition and most importantly word of mouth among their peers within the community. Some attorney's recognition and success have grown beyond their own communities and placed them into national and international prominence, for example: Clarence Darrow,  Roy Black, Johnnie Cochran, Mark Geragos, Gerry Spence, David Boies and Willie E. Gary.

Legal Eagle is dedicated to assisting those in the legal profession who seek elevation to this level through the effective use of tasteful marketing, top notch production services and public relations efforts that cause quiet admiration while helping to build respect for the legal profession.  We oppose blatant self aggrandizement, performance claims that are pure puffery and catchy phrases that sound good in the media but bear no relation to reality“One Call, That's All" as an example.  Too many storefront lawyers have flooded the media and been offered themselves as fodder to late night comics and those who publish joke books.

Our client goals are simple; we create long term campaigns that emphasize professional excellence in the legal community and solidify your outstanding reputation.  We work tirelessly to ingrain your identity into the minds of your community's population, those who will need your services and will by positive association recall your name and that of your firm as easily as you did those of Sam Walton and Henry Ford.

 

 

Copyright 2009, Legal Eagle USA, All Rights Reserved.